
We wanted to tackle hair loss and boost growth for ourselves and others.
We went to specialised trade shows, did some serious research, and handpicked our ingredients.
We went to specialised trade shows, did some serious research, and handpicked our ingredients.

Tried out different combinations and confirmed the synergistic effects of our chosen ingredients.
A friend and former colleague, who struggled with hair thinning, joins us and tests the serum. Before-and-after pics blow us away.
A friend and former colleague, who struggled with hair thinning, joins us and tests the serum. Before-and-after pics blow us away.

We nailed down the formulations for our serum, oil, and capsules. After 5 months of testing, we narrowed the shampoo down to two samples.

We nailed down the formulations for our serum, oil, and capsules. After 5 months of testing, we narrowed the shampoo down to two samples.